Garmin subscription only offers extra new features and watches have not lost of them just to be clear.Depends on your needs/use case and budget. Top end always used to be Garmin but certainly not the blanket best for everyone. Great sensors and outstanding battery life but recently decided to move towards a subscription model which is a bit of a kick in the teeth given the high price point.
Samsung watches are a solid middle ground and I'd say you can't go wrong especially as they're often available cheaply through one route or another. They're the only watches I have experience with personally but I've gone back to tracking runs 'in house' with Samsung health as it'll give me more info than Strava. Whether that data is meaningful/useful is beyond me. I'd expect other brands to be comparable here including Google's Pixel.
I've also heard good things about some of the Chinese brands at a cheaper price point (maybe the tic watch?). I think the battery life is often praised as better than Samsung can manage but I can't comment there.
Basically for better or worse there's no default option. Equally if you find one you're happy with I wouldn't worry you're missing something elsewhere. A bit of reading around or review videos are probably your best bet.
Can't beat Garmin when you want best activity watch and best battery life.
Some companies are right behind it now so tad cheaper alternatives can be bought.

