Today I found out that my small business has a new competitor in the market. Now, I've got no problem with another business in the market as there's plenty of room for everyone, but what I do have a problem with is that they've decided to borrow some of my content and could be seen as passing themselves off as us.
They've basically ripped the entire contents of our FAQ page, which were written from scratch, along with some other unique information from our website. In addition to this they are using our company name as a strapline to theirs - it effectively sits underneath their logo and company name/URL.
We're quite lucky in that our company name describes exactly what we do and our website URL is the same as the company name, which helps when people find us on Google. But our new competitors also offer other products, so I'm seeing their use of our company name as a blatant attempt to cash in on our good name.
And before anyone suggests this might just be a complete coincidence, I'm afraid there's no chance it can be. The market in which we operate is a very small one and there's less than 10 companies operating within it. And to put the icing on the cake - this new company is being operated by one of my old customers, so he knows only too well where the information has come from.
So what can I do?
They've basically ripped the entire contents of our FAQ page, which were written from scratch, along with some other unique information from our website. In addition to this they are using our company name as a strapline to theirs - it effectively sits underneath their logo and company name/URL.
We're quite lucky in that our company name describes exactly what we do and our website URL is the same as the company name, which helps when people find us on Google. But our new competitors also offer other products, so I'm seeing their use of our company name as a blatant attempt to cash in on our good name.
And before anyone suggests this might just be a complete coincidence, I'm afraid there's no chance it can be. The market in which we operate is a very small one and there's less than 10 companies operating within it. And to put the icing on the cake - this new company is being operated by one of my old customers, so he knows only too well where the information has come from.
So what can I do?