again i do not have this tv but i hav the KDL-32S2530, which i think is going down in price slowly, great tv.
Picture quality is spot on, amazing for playing 360 on, the colours are spot on, and i also have it connected to my computer and i must say the quality of picture is far superior to my sony x-black monitor!
I think if you were to go for the one you ae thiking of getting you cant really go to much wrong with soy, just me houghts!