looks very impressive!
by the looks of it each LED is being fed at around 890mA, which by Cree's datasheet would put that at 359lm per emitter, for a total of about 1,068 lumens for all three, at the emitter.
the reflectors look relatively efficient, so i'd say that you're probably looking at an out-the-front lumen rating of (very roughly estimated) 800 or so.
you're right, the XM-L with it's
comparatively large die is not an LED for throw... in the P60 format. but on the other hand, lights such as the Olight SR90 uses the SST-90 LED which has an
enormous emitter and is a veritable spotlight of a torch.
the XM-L can very easily deliver arseloads of throw if combined with a large reflector. a good example of this would be the Jetbeam M1Xm, which uses an XM-L driven at 3A and a large reflector to deliver 750 lumens out the front with enough throw to light objects up at 300 meters.
Either way, it's certainly a lot of light (in both ways! haha...) for the money