Steam sale saves british developers

NZXT30

NZXT30

NZXT30

Soldato
Joined
3 Aug 2010
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a very interesting story:
Despite a string of cult successes like Uplink, Darwinia and Defcon (pictured), the British developers had run into some tough times recently, and had gone from being a "proper" studio, with an office and staff, to having to fire most of their workers, sell their furniture, move out of their office and code from their bedrooms.

In desperation, one day they decided to add some Steam achivements to Defcon. Doing so meant Valve gave the team some promotion on Steam, and that promotion turned into sales.
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what happened next...
Valve okayed the promotion and even though it didn't focus on DEFCON we were happy that we had achieved our core objective. This was the game-changer. When we started Introversion we'd had a string of successes and believed we were undefeatable, but it was a long time since we'd had a victory and we really needed one. Right on cue, Valve delivered. The promo exceeded all of our expectations and when combined with our low burn rate (no office or staff now) we had gone from being fearful about paying our mortgages to having a year's operating capital in the bank.
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http://kotaku.com/5620259/steam-sale-saves-developer

for such small developers a single steam sale can be a matter of life and death. so next time before you spend £30 on the next blockbuster, super advertised multiplatform game make sure you first check if there are any good steam sales.
 
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uplink is brilliant :p


need to get some people together and play defcon online some time
ever tried it properly.


would be good saying "no no I'd never nuke you steve" on vent as the missiles fly over the Atlantic to him :p
 
Played Uplink when it first came out, absolutely brilliant game, recently bought it again on greenmangaming for 1p.

Anyone wanting to play it, I would suggest getting the simply uplink mod, makes it a lot more fun.
 
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