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such a shame

Back at launch time it was more like a $50 premium, which is not insignificant... added to the fact that the real price of $429 was so much higher than the GTX 970 at launch, it is no wonder that a lot of people have been complaining.

My point here is, everyone should stop defending the 1070 prices saying that the 1070 launched at $379, and was therefore only a bit more expensive than the 970 at launch, because actual retail prices were $429 and higher.
 
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