I would say you're massively over-estimating your datas worth. As someone said above, your data alone is probably worth pennies, the value of data will only scale out based on the number of users. The problem i see from your posts is that you're severely undervaluing the costs of providing/running the number of services that Google is able to offer. What if Google said it actually costs £10/month to run it's Gmail service, along with £1 a day for mapping, plus £0.05 for every YouTube video you watched, along with £0.03 for every GB of data you upload to Google Drive... would you now consider that your data is on par with costs of running your services, or are you saying that your data is worth even more of that. Google is able to subsidise the costs of these services by selling your data. I questioned in my earlier post about how many people would pay Facebook £5/month as a subscription to guarantee that none of their data was to be sold/harvested. Are we though? The Cambridge Analytica scandal may prompt companies like Facebook to prevent 3rd parties from harvesting data, but that's nothing to do with Facebook selling advertising based on pages you like. There only seems to be a select few people like yourself that don't understand how this model works. You've got dozens of people on this thread telling you that you're wrong in the way that you're looking at this. You've also got the ultimate decision not to use Googles platform of services and give them your data, there are plenty of alternatives out there.