It's strange, some people get told different advice, friends of mine were told not to use bepathen as it's too oily, just as I was told not to wrap mine in cling film, whereas others are.
the key things I've found tend to be don't let it dry up completely, but don't smother it with ay creams every half hour either, just a light amount of cream every now and then.
don't rub/scratch it, for obvious reasons, it'll be itrritating for a while, but deal with it

you want the scab to stay on for a long time and heal naturally so don't pic if bits are coming away
and don't wash it/get it wet in the bath/shower for pretty much a month
I'm sure the more experienced tattoo crew on here will have more/better advice too, there's a thread on showing tattoos too courtesy of Sash, have a look and stick yours in there
