Everything I've seen about the kindle fire makes it sound like buying an amazon advert.
I think you are right there... it was not until until I started to use one that I realised jut how restricting that was.
No easy access to the Google Play store, no GPS and not (I didn't think) a very attractive or easy to use user interface.
Of course I could always 'root' it and install a custom ROM or whatever, but that then rather defeats the point in buying a Kindle in the first place!
Needless to say (despite the nice bright and vibrant screen) it is being returned, and is being replaced by a 32 GB Nexus 7, which is due to be delivered this morning!