I mean, its something that advertisers have been praying on for years. The idea that you should "treat yourself" or "you deserve it" when you simply cannot afford it. This topic is a can of worms however so I shall leave it at that.
In fairness, gaming was reportedly fairly resilient during the last recession we had as people sought to stay inside and do more things at home for entertainment. That said, we've just had two years of people having to do that anyway.