From reviews this looks quite inferior in comparison to the others (Aorus/MSI), 5/6c more.
The X3 has (to my knowledge) always traded temps for noise.
Need to wait a few months for Tom's do to their lab testing with these cards to confirm.
I am suspicious of almost any site that reviews Asus cards, I only trust a handful (techreport, toms, anandtech).
The big boys cant really handle the fact that Inno3d had the best 1080 cooler in the X3 and will do what they can to drown them - IMHO.