Sky's approach is far to gimmicky for my liking and to much corporate guff going on. Cant fault there coverage just a shame there's going to be no getting away from them plastering everything and everyone in Sky logos.
It certainly makes you appreciate the BBC's approach to lack of advertisement/branding.
I won't be watching F1 on the beeb this year, so won't be able to comment on their coverage.
I do know that they let us F1 fans down by selling the coverage to sky. You can't blame sky for taking advantage of a business opportunity.
Personally I find the sky coverage more than acceptable I like Georgie as a presenter, I like Ant on the skypad and I think Lazenby does an adequate job as a presenter. Further more Sky Control is miles better than the BBC web page and I am sure it will be developed more.
What I used to hate about the BBC and ITV coverage was the 'cooking with an F1 driver' type stuff. So far sky have been much more focused on the actual sport.
For what it's worth I found Jake just too cockey and Eddie too much of a clown. If you like top gear style presenting, that's great.
I would rather not pay and watch the races live, which I still could do if I put up with german adverts.
The thing is Sky HD is so much better than the beeb attempt, it's almost worth the cost just for that, oh and also the fact that I get to watch the BTCC in HD as well now.
So in a nutshell, I am a very happy Sky customer.
It was very interesting to see the viewing figures though, but then the 4m that watch the BBC probably are the casual viewers F1 should be trying to get to.