Hi All,
I've been doing a bit of work in this area recently and was wondering, why do the big software vendors distribute their software through 3rd party resellers/distributors instead of direct from themselves (or localised business units)?
Any thoughts?
I'm guessing it's a stick to your core competencies argument?
I've been doing a bit of work in this area recently and was wondering, why do the big software vendors distribute their software through 3rd party resellers/distributors instead of direct from themselves (or localised business units)?
Any thoughts?
I'm guessing it's a stick to your core competencies argument?