Thermal paste thermal conductivity

8 Nov 2006
I was going down a rabbit hole and came across this.

Why doesn’t ARCTIC communicate thermal conductivity values?​

ARCTIC made a conscious decision not to specify any values for the thermal conductivity of its thermal paste and thermal pads, because many manufacturers invent, artificially inflate or embellish this value. Thermal paste has a thermal conductivity of 1 to 4 W/mK. Values outside of this range, such as 12.5 W/mK, are at odds with the truth.
Many competitors quote values above 4 W/mK to suggest better performance. This often leads to false expectations and dissatisfied users.
ARCTIC offers its customers innovative thermal interface materials at the best possible price-performance ratio instead of relying on manipulated performance data.

That is clearly a direct dig at Thermal Grizzly who advertise 12.5 W/mK for Kryonaut.

Arctic must feel theirs max out at 4 W/mK, and Kryonaut definitely isn't significantly better (when looking at tests), like for example liquid metal (like Conductonaut). I will admit I somewhat assume there was some science behind these numbers, but clearly not and is marketing fluff.

I have always found Noctua NT-H2 to be the best, and interestingly they don't advertise anything either.
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