Tip on creating a social media strategy for a car dealership

[UberTiger]

Hey all,

I've been asked to take over the running of the Facebook page for a car dealership. In addition to that I figure I should also create a twitter account for them and make use of any additional relevant social media sites that could help to promote the company.

I was wondering if anyone had any tips ways to best utilise and run a company Facebook page in it's current timeline format, as I haven't used Facebook a lot recently and I know a lot of changes have been rolled out.

I'll do the obvious of course, such as creating a professional looking cover photo, user avatar etc. But what about posting content and frequency, competitions etc?

It seems that Facebook have made some changes whereby you can share photos from other users even if you're not friends with them, is this what companies are doing now to run competitions? Creating graphics to share and offering entry into a competition for those who like and share it?

Also, does anyone have any tips or know of any good articles I can check out about creating and running a more broad social media campaign integrating other sites too?

Thanks

 

[UberTiger]

Hmm....that's interesting, I didn't realise that. I swear I saw an OcUK competition a last year that incorporated that. You ever hear of a page actually being shut down as a result?

 

[UberTiger]

Hmm...I've just seen another competition on Facebook whereby the competition image is requested to be shared and liked in order to enter, which essentially creates 'advertisement' notifications in other users news feeds

However they don't request that the company page is liked. I wonder if that's one way around it.

 

[UberTiger]

Interesting