We want our programmes, products and services to be the best they can be. And a major way we ensure that is by using meaningful data. Data is more and more important – as it helps us to make more types of programmes we know people like, and equally importantly, identify gaps in our commissioning to ensure we’re making something for all audiences. We also use the data collected about what you watch, listen to or read online to offer personalised programme recommendations – and make our services even more tailored to you.
When we make our programmes available via third parties, we ask that those platforms either allow you to sign into your BBC account – or provide us with meaningful data directly. Unfortunately, TuneIn doesn’t do either of these, so we couldn’t reach a data sharing agreement with them.