TV Ads

That Jekka Gal

That Jekka Gal

That Jekka Gal

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Joined
2 Oct 2019
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72
I've been TV less for a number of years now but I'm currently in an AirBnb with limited wi-fi so I've resorted to watching the box in the evening.

There are a couple of channels that are ok but, gosh, the ads. They are diabolical - not to mention the products they are advertising - funeral services, incontinence pads, even coffin... yes, this is definitely a channel aimed at a particular demographic ;-) but TV ads seem to be particularly anodyne across all the channels.

What happened to all the creativity? I notice that ads for any alcoholic beverages and cars are particularly rare or even absent. These were the ones that used to attract the big budgets and hence the best talent. Not to mention those old Hamlet cigar adverts.

As a corollary to this, I was wondering if anyone remembers an ad from the '80s or '90s which ran something like this; The ad opens with (I think) some knights in armour larking around on horses. Ad ends and we find ourselves watching a bog standard supermarket commercial. Except we're not as all the characters from the 1st ad come crashing through the wall into the scene & then it switched to a 3rd ad where similar happened.

Anyone remember this & what it advertised? Whilst enjoyable, coulnd't have been a great ad if I can't even remember the product it was advertising :-)
 
Same. I am TV less. But every now and again I'm at someone's house with a TV or something and get subjected to adverts.

I can certainly tell I'm in a different generation as the adverts are materially different to what I used to see (haven't had a TV licence since university and now 39).

And yes they are dire.
 
Traditional advertising isn't quite dead yet but advertisers are shifting focus to other channels(have been for years), wether that be youtube, subscription video services, social media etc. The new methods have an increasingly greater reach and measurability.
 
shifty_uk said:
Traditional advertising isn't quite dead yet but advertisers are shifting focus to other channels(have been for years), wether that be youtube, subscription video services, social media etc. The new methods have an increasingly greater reach and measurability.
Click to expand...

https://www.bbc.co.uk/programmes/p03h1mgz

Ads are obtrusive and a pet hate. I come in from work > sit down for dinner > TV on > 2 mins of a show > Ad break > dinner finished by the time the next part of the show starts.

This is the only time i watch terrestrial TV, any other time it is from a media box of shows/movies i want to watch and where the ads have been removed. This also allows me to some gain time back!
 
My mum only has freeview as shes not bothered about all the streaming options, i got her a freeview recorder so she can just record all the shows she wants and skip the ads. I assume anyone who only watches "normal" tv does this or you'd go insane with all the ads.
Another thing i noticed is that all the ads are on at the same time, you used to be able to just change channel when the ads came on now every channels ads are in sync.
 
ivrytwr3 said:
I come in from work > sit down for dinner > TV on > 2 mins of a show > Ad break > dinner finished by the time the next part of the show starts.
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Yup. That's it.

Only thing worse, when you're having your dinner in front of the TV, is flicking through the channels and accidentally landing on one of those Embarrassing Illnesses type programmes. Bleeurghhh....
 
That Jekka Gal said:
As a corollary to this, I was wondering if anyone remembers an ad from the '80s or '90s which ran something like this; The ad opens with (I think) some knights in armour larking around on horses. Ad ends and we find ourselves watching a bog standard supermarket commercial. Except we're not as all the characters from the 1st ad come crashing through the wall into the scene & then it switched to a 3rd ad where similar happened.

Anyone remember this & what it advertised? Whilst enjoyable, coulnd't have been a great ad if I can't even remember the product it was advertising :-)
Click to expand...
That will be Carling Black Label (yes, I am old too). It was cowboys not knights. Potato quality (yeah the 80's) but found it on Youtube:

 
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No TV here as it's simply not worth it for me, as is any streaming service. The ads i do see on the net are poor and forgetful, so i guess their tracking and/or targeting really is poor.

It's somewhat ironic that we miss good adverts.

I did post up in the random YT thread a Pot Noodle ad mentioning the comments. The same people who eat Pot Noodles were angered that the ad was offensive/ off putting/ no class/ disgusting/ etc. I don't eat those things, but i thought the ad was good. I guess times have changed.

That Apple advert not long back people complained about on the internet too.
 
ThePainBarrier said:
That will be Carling Black Label (yes, I am old too). It was cowboys not knights. Potato quality (yeah the 80's) but found it on Youtube:

Click to expand...
Ah, good find. That settles it.

Didn't remember that as a Carling Black Label ad. I did used to enjoy the ones featuring that comedy duo (The Oblivion Boys?).

The one that springs to mind is the one that parodied the Nick Kamen Levi ad.

Guy comes in to launderette, strips down to his boxers and puts his clothes in the machine.

One of our boy says to the other "I bet he drinks Carling Black Label" and his partner replies "Nah, he doesn't wash his underpants" at which point the camera zooms out to reveal the pair sitting there completely starkers holding strategically placed newspapers.

That said, I've never drunk Carling Black Label in my life.

Holsten Pils on the other hand....those ads with Griff Rhys Jones were great.
 
shifty_uk said:
The new methods have an increasingly greater reach and measurability.
Click to expand...
In this day and age I'd presume most people realise advertising doesn't really work on most people.
but what it does is get your brand awareness rating up, and when people want as product in the future if they see your brand they will assume it's one of the better ones due to advertising.

Surely the best possible audience to aim adverts at then is people in their early to late teens, ones a brands established in someone's head it's hard to change their opinion on it, advertising to people over 30 surely is mostly a waste of time


When browsing amazon etc and there's basically none of the normal brands it does make me wonder.. if manufactures realise their products advertising themselves on shelves is no longer a thing, and a lot of genz or whatever won't even have heard of their brand.


I suspect we are going to see an increasingly less amount of so called "well known brands" as they disappear and don't realise why they no longer have any product presence anywhere
 
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