TV Product Placement

[Cavallino]

http://news.bbc.co.uk/1/hi/entertainment/8252901.stm

Product placement is to be allowed on British TV shows, in a move expected to be announced next week.

Independent broadcasters will be allowed to take payments for displaying commercial products during shows.

The change is intended to bring in extra funds for commercial broadcasters. Experts believe it could raise up to £100m a year.

There are currently strict rules against product placement and this ban would remain in place on BBC shows.

 

[Cavallino]

I remember Minority Report had quite a few brand names in it?

So long as the placement is integrated into the viewing material and not something as blatantly direct as "BUY AN IPHONE NOW!!!" or something, then I will be ok