So much QQ in this thread over pricing, fact is AMD havent been able to compete for ages, especially in DX11, due to bungled releases on many of their cards, atleast 1 negative thing for most of the releases lately.
290 - Horrendous stock cooler, loud, hot
Fiji - Overclockers dream? uhhhh...
FuryX - Pump Whine
3XX - Rebadged 2XX cards, although slightly tweaked and they did only come in non reference designs thankfully.
RX480 - Power issue, rectified by patch, horrendous stock cooler again.
AMD - We dont want to be perceived as the cheap option = price hike
So while this has been going on, Nvidia havve been churning out cards that have not suffered any of the above issues, while excelling in DX11 performance. Each gen though has been pushed up in price.
Nvidia have had no competion so have just continued this and it now seems with little future development into the products, why should they? they know DX11 had a lot of years left in it, their products and drivers and software is geared towards this API and it is the best in market at it, so they have continued down this road.
Even now, DX12 stuff is a way off, Pascal is arguably just a shrunk Maxwell with some small changes to allow better DX12 performance, but in essence its just a sped up version of the previous gen (Maxwell). The price has gone up but Nvidia have had ZERO competition so have been able to do this.
All you people whining about GPU Prices, you who only buy Nvidia, only have yourselves to blame, if you bought AMD cards, even as lacklustre as they have been at times, would have kept Nvidia a lot more honest than they are right now, and potentially could have kept your card prices lower.
Sadly enough for us AMD owners, you have also forced the price of AMD card up as well, as there is such a high cost now of GPU's AMD can quite easily slot in cheaper than Nvidia with their cards but still be massively expensive at the same time.
This my friends is the GPU landscape, it will only get worse, buckle up and get ready as we become increasingly more priced out of PC gaming.