Understanding Website stats

[funkyphantom]

Hi, Ive just been looking at the stats of the website i have just been co-opted into running and dont really understand the statistics. Could anyone help me understand them?
What exactly is a 'hit'? is this the number i should be looking for? in terms of 'website popularity'? or should i be looking at the 'uniques'? if so, what do each of these mean?
I've included a copy of my website results for the month of August to help you explain.
Thanks

Usage Statistics

Monthly Statistics for August 2010 Total Hits 69103
Total Files 50006
Total Pages 7730
Total Visits 2293
Total KBytes 1335115
Total Unique Sites 1456
Total Unique URLs 234
Total Unique Referrers 200
Total Unique User Agents 85

Is this a busy site on average? Or not really?

 

[funkyphantom]

First of all, thanks for taking the time to explain.
The website is'nt mine (well i guess it kinda is now) the guy who looked after it has since left, the website is for a golf club and he has resigned his membership for one reason or another.
The site has been handed over to me. At the moment it looks a mess and im in the middle of (trying) to create a new one for them.
The stats are from the webhosting company via my control panel.
At the moment i am intergrating a system called 'gcgold' into the site, which means members will be able to enter competitions, view handicaps, view competition results etc etc which should bring quite a few more folks to the site providing we advertise it enough.
I'll look into installing 'google analytics'
Thanks again.

 

[funkyphantom]

yep set up google analytic on the pages i want to track.
Thanks