Using trademark/brand name in domain

[Russinating]

Just after a bit of advice about something that sits within a wider issue. What's the law with regards to using a trademark or brand name in a domain name?

For example, if I decide to open up an online Oakleys shop, am I allowed to use Oakleys in the domain name (assuming they're legit and not fakes etc)? For example, buyoakleysunglassescheap.co.uk and cheapoakleysunglassuk.com are two results in the first 10 when searching for "oakleys sunglasses".

Are they 'allowed' or do Oakleys have any rights to have those domains shut down?

 

[Russinating]

If, going by your understanding, that cheapoakleys.co.uk isn't allowed, then is oakleys.cheapsunglassess.co.uk allowed? If not then what's the difference between that and cheapsunglasses.co.uk/oakleys?

Not arguing, just find it interesting, especially when you're dealing with the actual item (ie not t-shirt prints with Oakleys on or other reproduced items).

 

[Russinating]

Interesting, thanks Prime.

I've also been in touch with a contact at Trading Standards and just quickly emailed a local TM solicitor firm for advice too but also wanted to get OcUK's thoughts in the meantime