Soldato
- Joined
- 7 Jul 2003
- Posts
- 3,253
- Location
- Westergate
Great news for coke lovers like me:
Vanilla Coke makes GB comeback
Having suffered the brunt of the French soft drinks excise tax already, Brock said that CCE still saw the country as a “land of opportunity”, with the lowest per-capita soda consumption levels in Europe.
Patricot revealed that CCE would introduce new products and packaging in 2013 to boost growth in GB and France.
“For France and GB, we’re going to introduce the 1.75 liter bottle in GB, a 1 liter PET in France. And on top of that we’ll have new product and flavor introductions,” Patricot said.
“Vanilla Coke in GB [previously sold there from 2002-2006] Cherry Coke Zero in GB and France, and Fanta Peach a breakthrough in France too. At the same time, we’re going to push to lower entry-point packages, which are pretty important in the current environment.”
CCE would extend distribution of its 375ml pack (currently on sale in GB) to France and Benelux, Patricot added.
“These are the reasons which make us say that we can return to volume growth, starting in France, but in Europe in general,” he said.
http://www.beveragedaily.com/Manufacturers/Vanilla-Coke-back-in-Britain-after-six-year-absence
http://www.thedrum.com/news/2013/02...s-new-cherry-flavour-flurry-uk-promo-activity
Vanilla Coke makes GB comeback
Having suffered the brunt of the French soft drinks excise tax already, Brock said that CCE still saw the country as a “land of opportunity”, with the lowest per-capita soda consumption levels in Europe.
Patricot revealed that CCE would introduce new products and packaging in 2013 to boost growth in GB and France.
“For France and GB, we’re going to introduce the 1.75 liter bottle in GB, a 1 liter PET in France. And on top of that we’ll have new product and flavor introductions,” Patricot said.
“Vanilla Coke in GB [previously sold there from 2002-2006] Cherry Coke Zero in GB and France, and Fanta Peach a breakthrough in France too. At the same time, we’re going to push to lower entry-point packages, which are pretty important in the current environment.”
CCE would extend distribution of its 375ml pack (currently on sale in GB) to France and Benelux, Patricot added.
“These are the reasons which make us say that we can return to volume growth, starting in France, but in Europe in general,” he said.
http://www.beveragedaily.com/Manufacturers/Vanilla-Coke-back-in-Britain-after-six-year-absence
http://www.thedrum.com/news/2013/02...s-new-cherry-flavour-flurry-uk-promo-activity