Quality of the components in general. Always read reviews of PSU's that actually check the ripple etc, and load testing, as sometimes you are paying for the mark rather than a PSU being any good.
Bare in mind, that you can design something to pass a test (the 80 plus test in this case), but the longevity/reliability/stability of the unit etc 'may' not be as good as a more expensive. As said.. read reviews before purchasing.