Sure thing, but some of my work involves typesetting and there's a difference between ' before a word and ' after. Or at least there is where I work.
Yes, but there is a differences between ` and ' and `` and ' ' and ".
I typesetting, you force the direction so you don't get the problems of word etc. :
E.g., in word you have to use double quotes to get proper quotation direction. In English you often want single quotation marks. If you use use single quotation marks combined with apostrophe you have problems unless you use typesetting like Latex.
`Hi there, it's a bitter cold day is it not'
Would fail at "it's", closing the quotation when merely an apostrophe is needed.
`And he said to me "It's a miracle that thou hast survived", and I said onto him "It's a miracle we have not scorned against thee, lacking in thy darkest hours" flagrantly.'
A more complicated use of single and double quotation marks. Speech within speech should be shown with single then double marks. For high level quotation, one should alternate the usage... `..."...`..."...`... ... ...'..."....'..."...'