What's a good thermal paste these days?

[cHk4]

Looking at getting a 7950x when they launch tomorrow so starting to get things together in my basket ready to buy it all and I'm looking at thermal paste. I've seen the likes of this, is the price tag worth it or are there better for cheaper? I'll be using an EKB Elite AIO and may slightly overclock but more than likely will keep at stock. Thanks https://www.overclockers.co.uk/ther...formance-thermal-paste-33g-9ml-th-02j-tg.html