It's not going to happen unless AMD get their act together and force Intel's hand, a £270 hex aimed at enthusiasts would mean they'd have to drop prices of their entire LGA1150 range and they'd lose loads of money in the OEM market.
Can't come soon enough. Agree with what everyone has said though, from a business point of view why would they.
So I'm still sat here on sandybridge and the cost to upgrade just doesn't seem worth it.
Seriously these view points never cease to amaze me. Why would a business who sold you a CPU want to make a cpu good enough so you buy a second CPU.... ? If you answer "I don't know" to that question, I don't know what planet you are living on.
Imagine a crazy world in which only AMD or Intel exists, now imagine your first CPU, now decide if a business would fail to ever improve on this cpu significantly purely because there wasn't competition? The notion is illogical and laughable. If Intel make a 3% faster cpu, then 99% of people already with a cpu do not upgrade. Their sales drop significant and no one ever upgrades again. Or Intel make something significantly better, constant improvements and, people who have already bought an Intel cpu might buy..... another cpu
These companies are in business for MONEY, they compete to get YOUR MONEY, if there is no competition you believe they would cease trying to get your money? Really?
This argument is repeated over and over again "we need AMD or Nvidia won't make better cards/will price them insanely!!!!!". First, no company will stop trying to pry your money from you and second we already know Nvidia have no problem increasing prices beyond competitive levels even with faster cards available, so neither argument is even remotely valuable.
What about price in general again, it's about the consumer. I upgraded to a 7970 from a 6950 because the price and performance was right. If it offered a 20% boost I would not have spent £315 on one, if it offered 150% performance increase then I might have spent more. If Nvidia don't exist and AMD priced say the 7970 at £700, they would reduce the number of people upgrading by a huge portion. Higher profit on far fewer sales.
Intel prices where they price at because that is the price the market bears, nothing even remotely to do with AMD. AMD price where they price for reasons usually little to nothing to do with Nvidia, and we know Nvidia clearly doesn't give a crap about AMD pricing when it slaps $1k on a Titan or $3k on a Titan Z.