There's a lot to say on this, but it all comes down to how you intend to purchase it. Will it be through a business, a work scheme or a personal purchase (finance, cash or lease)? This makes a huge difference.
I'll be totally honest, the only reason I bought the etron was through my works car scheme. Mine is a 50 E-Tron Sport which gives you the nicer alloys, seats and glass buttons on the center console rather than plastic. No upfront cost, for £250 a month including insurance for two people, servicing, breakdown cover, tax etc etc. I was also able to get a free home charger, so the only thing I have to pay for is the electricity costs. I'm now on octopus go so get the 5p rate between 00:00-04:00.
The car itself is amazing. I didn't know it at the time, but the etron comes with air suspension which is just something else. Never had a car with it before, but damn is it nice to drive. It's more like flying a plane than driving a car. It's very, very good.
My journeys since 1st sept 2020 when it was delivered is 100% city driving. Due to lockdown we've not been on any long trips, but it's doing about 165ish range which for us is plenty. We're only charging it twice a week, but we keep the charge between 20%-80% to ensure it completes within the cheap tarrif.
There's not much I can say against it. The build quality is typical Audi, no rattles, soft plastics, great infotainment, it's a very nice place to be. The drive is fantastic. I really like it.
That said, if it wasn't for the deal I got, I doubt I'd buy it. That's not to say I won't be buying it though..... Think of EVs like computers back in the day. They get released at £2,000, then a year later a new model comes out twice as good as yours which is now worth £1,000 (or even less). That's what I think will happen to the E-Tron. It's Audis first EV, and as brilliant as it is, the Q4 and Q6 are just around the corner. I'd say the E-Tron is probably better than the Q4 if only because of the suspension, but the Q6? Mmmmmm. Once they are out, the E-Trons price will surely tank. That's what I'm hoping for anyway, as if it does, I have the chance to buy it after my lease term is up
Audi didn't expect these to be a big seller. They were kinda of a beta car. Test the technology, learn from it, and use that knowledge for the next ones.
It's without a doubt the nicest EV current available though.
There is something else to think about with EVs. Audis are great cars, but average EVs whereas Teslas are great EVs but crap cars. There is a lot to be said for Teslas technology and charging network. The model 3 has always been in the back of my mind.