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Where are all the reference 280s and 770s

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I have just had a look to see what OCUK sell in the way of the cards in the title and found none.

The reason I was interested is because a workmate of mine has a PC with really bad airflow (it's a Dell need I say more) and he is thinking about upgrading the GPU. This rules out non reference cards as all the heat going into his case would be very unfortunate.

There must be quite a few people in the same situation with PCs that have bad airflow or who are looking to upgrade to CF/SLI that would be better off with reference cards.

So the question, where have all the reference cards gone, don't OCUK think it is important to cater for this situation ?

Or is there no demand for reference cards ?
 
I guess because theyre all much older cards (280x = 7970 which is 3 years old?) that manufacturers may not make pure reference designs anymore?
 
In in the market for another 780 for sli, and possibly going for a reference card due to possible cooling issues. There's not really a great selection of reference 780's either tbh.
 
There is no such thing as a 280X reference card. They're all AIB. However there may be a few 270X and below cards that are reference design, but i expect they're limited to the US. Certainly ive never seen any for sale in Europe.
 
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