I wouldn't give that much credit on them, to be honest. It's a very niche detail, so you would have to get a hold of someone who is very clued-in about their products. I would think their basic pre-sales support personnel have a list of features that are most commonly asked about, and chroma subsampling most certainly ain't one of them.
But yes, if they DO happen to have that information at hand, I don't see any reason why they would try to hide it. "4:2:0" is not by any means a flaw in a TV, it is perfectly acceptable for what a TV is designed to do, so there is no shame in telling it.