Not really a choice if you'd rather avoid LG. Leaves you with the Toshiba, which is a rebranded TV.
If you've got a Richer Sounds store in your area, they have a 40" Samsung UE40MU6120 for £350, in store only. If you don't, then John Lewis has the same TV for £380.
Might be the best alternative to LG in that category.