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Well they are an ok brand.
Aren't all the 290x reference cards completely identical except for the cooler branding (and possibly different memory chips) anyway?
I got the impression that the initial cards that were released were produced by Sapphire, with others to follow by the end of the month/the beginning of November.![]()
If they're all being made on behalf of AMD by Sapphire, or whoever, and then branded by the partners.