Why are Apple computers used in Adds?

[thehitmen]

Why are Apple computer products used in TV adds?

Like the go Compare add, they stand on a Apple Pro Keyboard when they enter the screen?

Or i just looked at neutragain bar and it had the Macbook pro on the back of the box?

 

[thehitmen]

perhaps apple pay them to use their computer in the advert and thus get some more advertising. indirect/subliminal

They allway's hide the Apple logo?