Why are games so boring/similar

It's a common misconception that gamers crave originality. For some people that may be true, but as is shown by the sales figures for COD and other big franchises, what sells is more of the same shovelled out every year. Depressing isn't it?
 
I want the opposite. Sod the story - give me a focus on variety and gameplay. I can think of one game that gripped me from start to finish due to the quality of it's story telling. Planescape Torment. Everything else is straight to dvd action/sci-fi/fantasy. All we need is a bad guy and an objective and we're good to go.

The problem is developers trying to emulate movies rather than giving us games that are about playing with stuff.

Any post with these two words brings back fond memories.
 
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