Why are some takeaway places split?

[robfosters]

What I mean is lately on food delivery services, I have noticed that some of the dark kitchen places are split into two different entities that sell the same food.

For example, I go to a really good burger place called Sobe. Their main menu is beefburgers, but they have a section called guests where they sell chicken burgers.

There’s another place called Chick ‘n’ bun. Their main menu is chicken, but they have the same Sobe beefburgers under the guests section, all with exactly the same names.

There is another split burger restaurant locally as well. Their menu is identical, but ones called Sin City burgers and the other is 88th street burger bar.

Is there a business or underhand reason for operating Like this?

 

[robfosters]

I've no idea how the fee system works with these places, but they might have realised they are better off splitting their orders across two entities in order to save on overall fees paid to the delivery service.

I can’t see how tbh. Uber charge a flat 30% commission on all orders

 

[robfosters]

The cafe over the road from us had about four separate businesses on Just Eat and they all had the same menu just organised differently. So one of them was called [something] Pizza and their pizzas were at the top of the list. Another one was called [something else] burgers and again, their burger range was listed first.

Perhaps it’s because people would rather order a burger from a restaurant that appears to specialise in burgers rather than a pizza place. Or a chicken place.

I get that, but these are two places that both market themselves as specialist burger places.

On another note, the amount of these places popping up is getting ridiculous. Our high street has literally become some sort of takeaway industrial estate

 

[robfosters]

Where is Sobe?

Avenue road in Bexleyheath, near the train station. Can’t walk in though, delivery only. Lovely burgers.