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Why are XFX always the cheapest?

Caporegime
Joined
9 May 2004
Posts
28,742
Location
Leafy outskirts of London
I've seen plenty of nightmare posts about their RMA process, but how does that lead to them almost always being the cheapest manufacturer of a card?

Surely the general production method is the same across the board? Or do they really cut corners on parts like voltage controllers and whatnot?
 
I've got a non-ref XFX 5850, but as I have great case cooling and don't bother with overclocking gfx cards, it suites me fine.
 
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