Why aren't vegans eating the food they ask for?

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Caporegime
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I've noticed this for ages in supermarkets. I love the yellow sticker sections and most of the time they're full of vegetarian / vegan stuff that's not sold. And it outranks the meaty stuff by a considerable margin. Yet if supermarkets were to stop selling this stuff, the screeches from the vegans would be so high that the country's dogs would go mental.

I see now that Lewis Hamilton's vegan burger restaurant is also shutting all of its locations:



I mean, I get it, stuff shuts down and goes unsold all the time, but it seems that anything vegan is doomed to fail. Why? Are they all filthy unwashed poors who can't afford to eat Lewis Hamilton's fake meat, or are they simply a bunch of whining cretins who are holier-than-thou with their morals but when it comes to putting the cash down, they're nowhere to be seen?

Or is it everyone else's fault that they overestimate what vegans eat and don't know how to manage their stock orders?


Hmmmm.
 
Unfortunately a lot of this stuff is just like fashion and fads, it comes and goes, and you either move with the times and accept it'll flop at some point or you double down and force it. The biggest problem is UPF (ultra processed foods) and unfortunately a lot of vegan stuff (not all) has some elements of it, and people are starting to get wise to that fact. Also vegan restaurants don't cater for non vegans so they're missing out on 96% of the population.
 
One small point

The vegan food market is projected to triple in 9 years from 2023 to 2032

"The global vegan food market size was USD 33.14 billion in 2023 and is projected to grow from USD 37.37 billion in 2024 to USD 103.00 billion by 2032"
 
I suspect part of the reason is that vegans/veggies don't actually really want loads of 'vegan alternative' ready meals, processed pretend meat products etc. they're quite happy buying fresh items / cupboard products and making their meals.

I'm not convinced there's actually that much demand rather lots of companies are trying to crowd into a small market and there's only so many choices of fake bacon you need.
 
As a vegetarian myself, I must say, how astute of you to notice the yellow sticker section, truly the epicenter of culinary insight. But let’s unpack your revelation, shall we?

You see, the reason there are often more vegetarian or vegan items left over isn’t because no one wants them—quite the opposite, actually. Supermarkets often overstock plant-based options to meet increasing demand (you have heard of that global trend toward sustainability, right?). And unlike their rotting flesh counterparts, plant-based foods tend to have a longer shelf life, which means they hang around a bit longer… you know, without oozing or smelling like a crime scene.

As for the “screeching” vegans—how adorable. You act like demanding ethical food options in a society slowly waking up to the environmental and moral consequences of its food choices is somehow unreasonable.

But hey, enjoy your yellow sticker safari. Just know that while you're out there hunting 30p sausage rolls, the rest of us are busy saving the planet.

(I may have used some vegan Ai to write this response).
 
I suspect part of the reason is that vegans/veggies don't actually really want loads of 'vegan alternative' ready meals, processed pretend meat products etc. they're quite happy buying fresh items / cupboard products and making their meals.

I'm not convinced there's actually that much demand rather lots of companies are trying to crowd into a small market and there's only so many choices of fake bacon you need.
That's what I've seen as well.

There are a tonne of companies out there who thought that "vegan meat" was the next big thing and sucked in a ton of investor money with the hope of becoming the next massive success.

Meanwhile if you want to eat a vegan diet you can buy beans, falafel, tofu etc really cheaply and don't need a £5 fake burger.

It does seem like the investment money and valuations of those companies are drying up a bit.
 
I suspect part of the reason is that vegans/veggies don't actually really want loads of 'vegan alternative' ready meals, processed pretend meat products etc. they're quite happy buying fresh items / cupboard products and making their meals.

I'm not convinced there's actually that much demand rather lots of companies are trying to crowd into a small market and there's only so many choices of fake bacon you need.
Yeah, not to put too fine a point on it really.

I've dabbled with veganism and every now and again go through short cycles to try and keep weight down/vary diet. And the amount of UPF rubbish that vegans can get is ridiculous. I prefer the fresh approach.
 
Unfortunately a lot of this stuff is just like fashion and fads, it comes and goes, and you either move with the times and accept it'll flop at some point or you double down and force it. The biggest problem is UPF (ultra processed foods) and unfortunately a lot of vegan stuff (not all) has some elements of it, and people are starting to get wise to that fact. Also vegan restaurants don't cater for non vegans so they're missing out on 96% of the population.
indeed...... if pubs and even specialist meat eateries do not cater for vegetarians they chunter.... and yet shoe on the other foot where is the meat option in a vegetarian establishment. its double standards i tell ya :D **

**not being entirely serious

Personally i think a vegetarian diet is a lot easier for many people to follow, with Vegan being a step too far. Sure there are some out there who manage it long term but the ones i know who tried it all ended up falling back to vegetarian as a compromise.
 
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I've noticed this for ages in supermarkets. I love the yellow sticker sections and most of the time they're full of vegetarian / vegan stuff that's not sold. And it outranks the meaty stuff by a considerable margin. Yet if supermarkets were to stop selling this stuff, the screeches from the vegans would be so high that the country's dogs would go mental.

I see now that Lewis Hamilton's vegan burger restaurant is also shutting all of its locations:



I mean, I get it, stuff shuts down and goes unsold all the time, but it seems that anything vegan is doomed to fail. Why? Are they all filthy unwashed poors who can't afford to eat Lewis Hamilton's fake meat, or are they simply a bunch of whining cretins who are holier-than-thou with their morals but when it comes to putting the cash down, they're nowhere to be seen?

Or is it everyone else's fault that they overestimate what vegans eat and don't know how to manage their stock orders?


Hmmmm.
Maybe they're a small market who having spent an inordinate amount of time figuring out how to make decent enough meals to sustain themselves aren't too interested in ultra-processed cash grabs from has been celebs?
 
But hey, enjoy your yellow sticker safari. Just know that while you're out there hunting 30p sausage rolls, the rest of us are busy saving the planet.

Oh bless you, you sweet summer child.


15p or gtfo. Also saving the planet as I'm not wasting food.

(Actually yellow stickers are awesome as it gives me a chance to try new stuff at discount prices, and as my wife is a very fussy eater, it's a brucy bonus)
 
indeed...... if pubs and even specialist meat eateries do not cater for vegetarians they chunter.... and yet shoe on the other foot where is the meat option in a vegetarian establishment. its double standards i tell ya :D **

**not being entirely serious

Personally i think a vegetarian diet is a lot easier for many people to follow, with Vegan being a step too far. Sure there are some out there who manage it long term but the ones i know who tried it all ended up falling back to vegetarian as a compromise.

Vegetarianism is actually quite easy, you can still eat eggs, milk-based products so getting your macros and nutrients is a lot simpler. I mean a vegan diet CAN work but you have to put more effort into planning, and it ends up costing similar amounts to a normal diet. However from a moral standpoint of not eating animals etc... I get it, and I respect people for that perspective, I'm personally happy with my decision to eat meat.

Ever since learning more about UPF we've become more discerning in how we shop for food etc... can't avoid it totally but I accept that I can minimise it.
 
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