Why didn't Nvidia just drop the price of the 285?

[eyetrip]

Just looking at the 275, I can't help but wonder why they didn't just drop the price on the 285 rather than introduce the 275.

I mean the price diff from 260 to 275 makes the 275 not worth it, and the price diff from the 275 to the 285 makes the 285 not worth it. In my opinion of course.

Surely they would have been better off making the 285 a similar price to the 4890, without adding yet another model.

Are the people in charge there idiots? Or am I an idiot and their strategy makes sense to everyone but me?

 

[eyetrip]

But the 9800GTX+ competes with the 4850, the GTX 260 competes with the 4870. So the 285 could be considered competition to the 4890....

 

[eyetrip]

so the only card worth buying is the 260 then?

Currently, in my opinion, yes, if you have to have Nvidia. This is from a price vs performance perspective. The GTX 285 at GTX 275 prices (and drop the 275 entirely) would make a lot more sense to me.