Why do colours look so much worse on my new monitor?

Soldato
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For the last 6 years or so my monitor has been an AOC Q2770 which is a bog standard 1440p 60hz IPS display and I've been trying to replace it with a modern high refresh rate screen with Freesync/Gsync etc.

I've had the LG 27gp850, Dell s2721dgf, Gigabyte m27q and now the MSI mag274qrf-qd all of which get rave reviews and praise the colour accuracy post calibration.

Every one of those monitors produces, to my eyes at least, much worse colours than my old AOC. Compared to the AOC they all produce much muddier looking whites and dull reds and blues etc. Looking at the MSI and AOC next to each other the difference is really quite shocking and is rather disappointing. I dont think my AOC has much life left in it (the back light freaks out a lot) and I really want to move on to a high refresh screen but i'm finding it more challenging than I thought simply because the colours on new screens look so dull to me.

I'm wondering if anyone else has had a similar experience?
 
Maybe go for another AOC monitor? On my very limited experience with monitors, I bought a cheap AOC secondary monitor and it was eye burningly bright and saturated at stock compared to my much more expensive ASUS main monitor.

Maybe that is how their colour profile is as standard and you are used to that now. I think o ended up turning down the brightest to something like 10 or 15 on the built in menu.
 
Are you calibrating the monitors with a hardware calibration tool though as without calibration the difference can be significant as mentioned in many reviews?

I calibrate all my monitors and its amazing how different even mid/high end monitors with calibration certificates can be to each other, even for the same model. It's also interesting just how they change over their life when recalibrating (mostly brightness, but also some colour shift).
 
Considering all those other are wide gamut monitors capable to purer colours than that AOC, it must be doing some Disneyland processing BS.

White is again affected by monitor's setting like colour temperature.
 
Maybe your aoc was over saturated and your eyes are just used to it, son your new monitor just go to the settings and turn up the color saturation
 
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