Why do people buy from large chain pizza shops?

Man of Honour
Man of Honour
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Just had a pizza from Pizza Hut. I got one of their deals which was a large pizza (13" - I measured it :p), 7 chicken wings and 4 small slices of garlic baguette. All of that was £16.49 delivered. It was a very nice pizza and the wings and garlic bread were nice too but waaaay overpriced. I've checked some of the other big chains and they're all similarly priced.

From one of the local independents (from which I've ordered before and their pizza is just as good, if not better), I can get a 14" pizza (so, bigger than Pizza Hut), 5 chicken wings with chips and a free 10" garlic bread - all for only £14.10 delivered. Most of the local independents are similarly priced (although I can't vouch for the quality as I've only eaten from a few).

Basically, I can get more food, of at least as good quality if not better, for less money.

Why are these large chains so successful? People must buy from them again and again - why?

I will never be buying from the big chains ever again - waste of money.
 
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That probably has a lot to do with it.

As most local pizza places are utter trash and only semi editable when intoxicated.

Maybe where you live but there are loads of good independents around here.

Dominos etc are just reliable and almost always have a 30-50% voucher, making it reasonable price.

Most of the places around here have 2 for 1 deals or special meal deals that equal any of the chains.

Then theirs convienece.
Open from 10am till 5am, Internet ordering, all deliver, accept PayPal etc.

None of the places around here are open until 5 - not even the chains. Also, most of the good independents here are on Just-Eat so I can order online and pay by credit card and all deliver too.
 
the good place isn't on Just-Eat, so presumably the only way to order is to ring up - that doesn't compare well to the chains, which have websites everyone knows about. I used to live near it, so could just walk there (Nibbles, in Broomhill, if anyone's wondering).

Maybe where you live that's the case but up here, there are a few good ones on Just-Eat who also do special deals.

I suppose a lot depends on where you are.
 
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