Why do you use the term AIB?

[Telecaster]

Regardless of what it actually stands for, it's an easy and short acronym that all/most of us understand.

It's just quick and easy to use, just because it's not pedantically sufficient isn't a reason to drop it.

 

[McGraw]

It's not intuitive...I didn't know what it meant without looking it up.

Non ref and custom...at least you have a clue.

 

[JanxSpirit]

I don't.

 

[nomadd]

Just need to get this off my chest

I hate the term/acronym AIB.

Then think of it as NFE.

(Non-Flounders Edition.)

 

[eddyr]

Its simple, gets the job done, stands out and is fairly specific. Custom cards sounds awful and could be used to mean things other than 3rd party coolers/PCB designs as it is so generic a term in comparison, while non-ref is just awkward.

 

[Rroff]

Even nVidia/AMD PR do it - I've heard it in videos before "We expect our AIBs to do X", etc. or "You'd have to talk to our AIBs for that information" and so on - sometimes but not always used with partner.

 

[NBH2016]

I always call them custom cards as they have taken the reference design and customised it to how they want it to look/perform.