• Competitor rules

    Please remember that any mention of competitors, hinting at competitors or offering to provide details of competitors will result in an account suspension. The full rules can be found under the 'Terms and Rules' link in the bottom right corner of your screen. Just don't mention competitors in any way, shape or form and you'll be OK.

Why dont Nvidia and AMD just manfacture and brand their GPU?

6644kp

6644kp

6644kp

Associate
Joined
27 Nov 2010
Posts
534
I mean they develop the GPU's but only make a few reference units to be shipped out to reviewers while the vast bulk to be sold to the customers are manufacturered by "partners" such as ASUS, Sapphire, MSI, HIS etc etc.

I mean Intel and AMD develop and manfacture and brand all of their own cpu's.

Since Nvidia and AMD develop gpu's why dont they just do the same. Why the need for all those partner manufactuers?
 
Simple business really.

Their partners will buy a large volume upfront, unlike consumers who will slowly purchase the cards sold by the partners.
 
It's another revenue stream. They sell units to partners who are guaranteed sales.

You cannot customise a CPU so there is nobody to buy them like partners do GPUs
 
They would only do that if they were in desperate trouble.

Kinda like Nvidia did a couple of years back.

Picking peanuts out of the poo isn't really their forte. They usually leave that to MSI etc.

But when the 470 and 480 completely failed Nvidia had to basically cut out the middleman and made a 460 that came in their livery at a very high price.
 
ALXAndy said:
They would only do that if they were in desperate trouble.

Kinda like Nvidia did a couple of years back.

Picking peanuts out of the poo isn't really their forte. They usually leave that to MSI etc.

But when the 470 and 480 completely failed Nvidia had to basically cut out the middleman and made a 460 that came in their livery at a very high price.
Click to expand...

470 and 480 completely failed? oh dear... :D
 
I believe ATI used to sell their own graphics cards wayyyyy back? Aren't Sapphire basically what happened to that "division"?
 
Tute said:
I believe ATI used to sell their own graphics cards wayyyyy back? Aren't Sapphire basically what happened to that "division"?
Click to expand...

I think sapphire may have been founded more o as a partner to that division. This was waaay before my time being interested in this stuff so I'm not sure :(
 
Mario said:
470 and 480 completely failed? oh dear... :D
Click to expand...

The 470 and 480 were a complete, total, utter epic failure. Infact, it nearly put Nvidia out of business.

They were too late, too hot, too loud. Not only that but they were hardly any faster than the cards they were competing against.

Within six months they were selling at half the price they were launched at.

Not only that but Nvidia forgot to pay Rambus for the rights to the memory they were using. So they were sued, in court, and lost. So they then had to pay royalties on every single last one they had sold.

Maybe you didn't know, or just have incredibly selective memory. But to hail the 470 and 480 as anything other than the complete and utter failures they were would be ridiculous.


Cleeecooo said:
AMD fanboy :p
Click to expand...


No no, educated and non bias.

Here we go. They were in so much trouble that they decided they would have to cut out the middleman and go it alone.

http://www.legitreviews.com/article/1427/1/

That would have been right about when XFX told them to **** off.

And one lost lawsuit later...

http://www.electronista.com/articles/10/12/02/rambus.sues.nvidia.and.five.others.over.ddr.ram/

Oh. And during this time Intel also refused to give Nvidia licenses to release motherboards with Nforce chipsets on with Intel sockets. So Nvidia had to pull out of the chipset/motherboard business.
 
Last edited:
Sell the chips, make a profit and dont worry about any of the issues/warranty involved in doing the rest:)
 
Tute said:
I believe ATI used to sell their own graphics cards wayyyyy back? Aren't Sapphire basically what happened to that "division"?
Click to expand...
Yeah they did not sure when it stopped but upto around 1999 they did for sure used to have one of these for 2D running alongside a Voodoo II for 3D - image quality was superb with these cards on EverQuest back in 1999.

8mbwonderpro.jpg


Nvidia cards were absolutly CRAP around year 1999/2000 had a Creative Nvidia RIVA TNT2 32MB, IQ was terrible the graphics were horrible jagged rubbish graphics.

3DFX cards the Voodoo 5 was their own brand - very good IQ, when I had a Voodoo 2 it was an STB brand, which I think 3DFX bought out, useless info I know lol. :)

It was only when the Nvidia 8800GTX appeared that IQ was on par with ATI. :)
 
Last edited:
They weren't failures, they weren't successful either.

The cards had an ok edge over the competition and under water were absolutely beastly.

Complete and utter failure is a bit too harsh though.
 
Cleeecooo said:
They weren't failures, they weren't successful either.

The cards had an ok edge over the competition and under water were absolutely beastly.

Complete and utter failure is a bit too harsh though.
Click to expand...

The 470 and 480 were epic, epic failures.

Infact, had it not been for the 460 they would have gone bankrupt. The 460 was the wonder card in the 4 series pack that saved their lives.

A card that is released and then dissapears within six months is a failure. Not only that, but they couldn't shift the things for love nor money AND had Rambus taking a big wet bite out of their ass right when they didn't need it.

And Intel giving them the old Spanish archer too. The El Bow.


beejjacobs said:
Granted they weren't as good as they could have been, but I think you're being a bit extreme!
Click to expand...

You should do more reading. Shares plummeted, there were no sales. Within six months they ceased production and were relying solely on the 460 to keep them afloat.

As I posted above, so bad was it that they screwed over BFG *and* XFX and decided to go it alone (BFG and XFX being, of course, their biggest partners).

Seen any Nvidia XFX cards recently? no?

Just trust me, I know what I am talking about because I spent months reading about it. Not at a "FANBOI INNIT" level, but more from a business level.
 
Last edited:
I don't think that it was that the GTX470 and 480 were failures (after all, the GTX480 was the fastest single-GPU card for quite a while), it's just that the HD4000 series caught them completely off-guard.

The cards were decent, but nVidia dropped the ball with pricing somewhat.
 
Tute said:
I don't think that it was that the GTX470 and 480 were failures (after all, the GTX480 was the fastest single-GPU card for quite a while), it's just that the HD4000 series caught them completely off-guard.

The cards were decent, but nVidia dropped the ball with pricing somewhat.
Click to expand...

This. The card can still keep up with a GTX 580 and had huge overclocking capabilities. It's main flaw was the heat which led to noise.

An utter failure is waaay too harsh.
 
were relying solely on the 460 to keep them afloat.
Click to expand...
I find that hard to believe somehow. source!?

I agree with the Cleeecooo and Tute.

It seems today everyone feels they need to use superlatives all the time. Not everything is so extreme.
 
You must log in or register to reply here.
Back
Top Bottom