Why dont...

tigerstyle

tigerstyle

tigerstyle

Soldato
Joined
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...Big car makers like Ford/Vag etc make they're own tyres?

Ford have been making cars for over one hundred years, haven't they once in that time considered it as a cost cutting exercise/something to do? It would have to be cheaper for them, they'd surely make more money from servicing when 'Our own brand of tyre is recommended as the replacement'

There is a lot of science and research into making tyres (obviously) but surely much less than designing a whole new car/engine, so they must have the skills there if they want to!

Any thoughts into this?

/edit, apologies this being another post about tyres, it has nothing to do with all the winter threads that are around at the moment I assure you :)
 
ok, So the comments are:
-not worthy
-risky
-components not made by ford


I'd still go with the original question?
Not worthy of development costs, what over the last 100 years how many cars have ford sold? Not worth them looking into how to build a tyre? New business field, cars needing tyres isn't really what I'd say a risk? And yes, componenents not being built by the manufacturer, why not? They're not massively specialist, each car tyre takes around 30 seconds to produce, you buy the machine, keep pouring in rubber and it's all good!

I'd say 99% of motorists if offered a Ford tyre for there Focus or a Kumho wouldn't be put of with the ford branding, and would choose on spec/price as normal anyway
 
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thepedster said:
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It would have to be cheaper for them, they'd surely make more money from servicing when 'Our own brand of tyre is recommended as the replacement' :)
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That does not work with spare parts.

Plus to make money they wouldn't be competitive with the other suppliers prices. People rarely buy supplier recommended tyres or the OEM fitments as it is.
 
Tyre companies sell tyres to manufacturers for cost - thus there is no saving to be made by making the tyres themselves.

The tyre companies make the profit when the factory fitted tyres wear out and owners refit P6000's as "I want to keep it factory spec" gets trundled out.

People rarely buy supplier recommended tyres or the OEM fitments as it is.
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The majority of "first owners" refit the same tyres the vehicle originally came with.
 
On the face of it a great idea how many vehicles roll off of ford production lines every year? There's a great Market to start then all you need to do is say ford recommend their Tyres for replacement and many gullible sheep will buy on that alone

They only have to carry a limited range of sizes so I wouldnt imagine it to be THAT involved. Major manufacturers already tie up with tyre manufacturers and wOrk together to develop the product Ie Porsche
 
If this sort of vertical integration was viable it would have been explored long before now. Expanding into areas outside your core business is rarely sensible - it's better to negotiate favourable pricing for very large bulk orders with people whose core business it *is*.

It just doesnt make sense to build tyre production facilities, buy in tyre design expertise, etc etc when it's all out there on the market ready for you to tap into it.
 
You have to ask the same question to why Dell get Foxconn to make most of their cases and motherboards and use hardware from other manufacturers.
 
Best hong ford could do is buy a percentage stake of a the manufacturer thT isn't mainstream then push said companies products
 
Janesy B said:
You have to ask the same question to why Dell get Foxconn to make most of their cases and motherboards and use hardware from other manufacturers.
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Good comparison, but computer hardware changes every 6 months, I can see the problems with changing machines and tooling and design as well as crashes in the market, tyres although improving technology wise all the time are quite the staple.

I think the reason as well pointed out by amigafan is that they are just sold first time round at cost, hard to beat that! Not money in general as other posters but supplied at cost. Didn't think of that :)
 
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