Why is the black MacBook more expensive?

[DeeJay-Mo]

I've just been on the Apple Store site and there is over a hundred quid difference between the white and the black MacBook with the same spec (2GB RAM, 120GB HDD, 2GHz CPU). Anybody know why this is?

 

[Immsy]

Because its the "black tax" it has always been more expensive. As to why, one can only guess.

 

[bitslice]

OMG dat's racist !!!


I'll get my coat...

 

[DeeJay-Mo]

OIC. That's pretty rubbish. I would prefer the black version but I'm darned if I'm gonna pay extra for it!

 

[Spyhop]

Are you sure you spec'd them the same? The difference is "only" £20 for identical specs now. It was reduced along with the new wave of MBs.

They're definitely counting on the "screw it, the black one looks freakin' badass" line of thinking and I must grudgingly agree that it's worth it.

 

[disfunktion]

I had a black one - granted it looks ok for a while, but fingerprints etc soon spoil that and you cnt get rid of them.

sold mine and got a white one instead.

 

[DeeJay-Mo]

Are you sure you spec'd them the same? The difference is "only" £20 for identical specs now. It was reduced along with the new wave of MBs.

I'm pretty sure I've spec'd them the same. If there is a difference other than the colour, I can't spot it. Is this reported £20 difference one you've noticed from using the website, or did you read it somewhere?

 

[Spyhop]

Just look at the website.

White 2.0 GHz, 1GB RAM, 120GB HDD (from 80GB) -> £979
Black 2.0Ghz, 1GB RAM, 120GB HDD ->£999

White 2.0 GHz, 2GB RAM (from 1GB), 120GB HDD (from 80GB) ->£1099
Black 2.0Ghz, 2GB RAM (from 1GB), 120GB HDD -> £1119

 

[DeeJay-Mo]

Yeah, that's right. I must have done something wrong before. I suppose twenty quid difference isn't that much. I'll probably toss a coin in the end.

 

[Deleted member 651465]

It was £100 more expensive before because it has a Matte paint finish (rubbery instead of sleek plastic)

It's down to £20 now because Apple are having their Thanksgiving sale

 

[Spyhop]

They don't do a Thanksgiving sale in the UK, do they?

That's the standard price now.

 

[DeeJay-Mo]

There's no mention of a thanksgiving sale on the website. I guess they just dropped the price.

 

[whatever]

OIC. That's pretty rubbish. I would prefer the black version ...

that's exactly the reason why it costs more. it's simple microeconomics. it's price PRICE DISCRIMINATION, done to keep the demand for the two versions even.