I was looking to upgrade to Windows 8 and I thought i'd be able to find some good deals or fair pricing on it like I did with Windows 7 but then I was shocked to find that the Windows 8 pro upgrade edition alone costs £150+!! why do they charge so much for it? surely a cheaper price point would mean more uptake in the actual OS meaning the same profit margin anyway? i'm just a little surprised it is THAT expensive 
Im also asking it in relation to Apple offering their upgrades for a cheaper price, just a general question really

Im also asking it in relation to Apple offering their upgrades for a cheaper price, just a general question really

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I think MS will have to do something about their standalone OS pricing model in the coming months with the advent of SteamOS anyway, I can see that putting a dent in their market share so they'll need do something to retain. Not expecting them to release it for free by any means though, there's plenty of markets outside of Steam gamers.
) then the OS would probably be the same price or even higher.