At the beginning of the 21st century, the average gamer was pushing 30 -- mid-to-late 20s, to be exact. They weren't playing as often as they did in their adolescence, but in between entry-level jobs, earnest slacking and higher education, there was still ample time to game.
Fast forward to today, and the average gamer is 37, according to the Entertainment Software Association. The average age of the most frequent game buyer is 41 -- nearing Just for Men-type levels. They're raising kids. In the middle of a career. Worried about retirement.
Not only that, but time is precious for gamers of all ages. "People have short attention spans and limited time now," says Jeremy Airey, head of U.S. production at Konami.
"The amount of digital distractions now is far greater than it's ever been before," he says. "People need time to check their Facebook, send a Twitter (tweet), be witty on their blog, play with their phone -- oh, and that game you made. If they feel as though the end is far away, they'll simply say, 'I don't have time for that' and stop playing."
In other words, the longer the game, the higher probability a player will abandon it. "Red Dead Redemption" takes upward of 30 hours to complete, according to howlongtobeat.com, and few players are willing to commit that much time.
