Why the price increase?

[ChrisLandin]

8 months ago I bought a pair of xfx gtx 275's for £150 each brand new from this fair site, my question is now why have they suddenly shot up in price to £220 each?

 

[Culinia]

Dunno, supply and demand?
Higher production cost?

 

[drunkenmaster]

Because they stopped producing them in, around October, the way to appear like you still have stock and you aren't screwed, is to put the prices up to a completely uncompetitive level, that means the only people buying 275-285gtx's are, well, daft.

AT £150 they'd sell out every last card in a week, in October, and not have anything "high end" for sale till what now looks like April, that just looks bad. Stick them above the cost of a 5850, which is faster, uses less power, has more features and is simply better all around, and you'd sell a handful over that same 6 month period, the upshot is they appear in stock in a lot of stores, even though its the same 5 cards in stock in October as in May.

Basically its a stunt to appear like they still compete at the mid and high end, in reality they haven't produced high or mid end cards since October or so.

 

[Dutch Guy]

It's the same for S775 Quad core CPU's, very annoying

 

[mmj_uk]

Memory prices have also more than doubled.

 

[PhillyDee]

Exchange rates, production costs, supplier costs, inflation (Not just here).

Everything goes up. PC hardware is especially volatile. At one point it was £20 for 2gb of DDR2.

 

[welshdragon]

I recently built my rig from scratch and to do the same today would cost me about £50 more, its quite odd seeing your pc go up in cost not down as is normally the way!