Wii to win ?

The plan was to gain marketshare, they have done that and are still doing that, they posted profits did they not?

It's hard to tell whether exactly how much money Microsoft makes/loses on the Xbox 360. Microsoft don't release numbers for the console alone. It used to come under the vague "Home and Entertainment" division which always posted a few hundred million dollars loss each quarter. Now it comes under the even vaguer "Entertainment and Devices" division, which makes about about $500 million a quarter.

But do the maths... even if each game is making Microsoft $10, they still need to sell 100 million copies to wipe off the $1 billion for faulty consoles. That's before Microsoft have paid for advertising, wages, etc. It's fair to say that the Xbox 360 is still a loss making venture for Microsoft and has never posted a profit.

As a gamer, who cares though? Microsoft are burning their money and we're the ones gaining from it. :)
 
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