Hmmm.... ok guys, its getting a little weirder now.
I put a 3870 into my rig and it wont boot at all, which is what the rig did with the 4870 in after taking it out and reseating it. Power comes on, but no post test or anything, can't even detect hdd activity, although i can feel the drive spinning.
I put the 4870 into the rig the 3870 came from and it all works fine.
So i think that proves the 4870 is fine.
So, could it be my psu or mobo?
Next i used a 4-pin to 6-pin molex connector to plug into the 3870 in my rig, thus bypassing the psu's dedicated 6-pin connectors. Still it won't post. There are no post errors/beeps, it just doesn't do anything but spin the case/gpu fans and light up relevent lights.
So can that remove the psu from the equation?
Next i reset the cmos as the rig is overclocked. Made no difference.
So, i'm now thinking its the mobo and NOT gpu psu.
What do you think?
edit: just a thought....this problem happened (as stated in OP) when i was using the IEEE1394 (firewire) connection to copy DV onto the pc. First time i've used that connection in this rig tbh. It would obviously have a bearing on the gpu load, but why its happened is obviously still a mystery.