The world's biggest plasma TV screen has gone on sale for £50,000.
Panasonic's new television is 103 inches wide - that's 8ft 7in.
The armchair sportsman's dream screen weighs a quarter of a tonne (220kg).
It will cost another £5,000 to be delivered and installed, and has gone on display at John Lewis on London's Oxford Street.
It is the only one in Britain and it is already too late to get one for Christmas Day.
The screens have to be ordered from Panasonic's factory in Japan and there is a waiting time of at least three months.
John Lewis spokesman John Kempner said: "I can't imagine many people will find the room or be able to afford it.
"It's really there as a statement to show off what plasma technology can do and to say, 'This is the ultimate'."
The Panasonic breaks the former world record for a telly by an inch. But an even bigger TV is expected to be on the market before too long.
Demand for flat screen TVs has been booming in recent weeks, with sales outstripping the surge before the summer's World Cup, the Daily Record said.
More than 480,000 were sold in the UK in October and more than three million have been snapped up this year.
(source skynews)
Panasonic's new television is 103 inches wide - that's 8ft 7in.
The armchair sportsman's dream screen weighs a quarter of a tonne (220kg).
It will cost another £5,000 to be delivered and installed, and has gone on display at John Lewis on London's Oxford Street.
It is the only one in Britain and it is already too late to get one for Christmas Day.
The screens have to be ordered from Panasonic's factory in Japan and there is a waiting time of at least three months.
John Lewis spokesman John Kempner said: "I can't imagine many people will find the room or be able to afford it.
"It's really there as a statement to show off what plasma technology can do and to say, 'This is the ultimate'."
The Panasonic breaks the former world record for a telly by an inch. But an even bigger TV is expected to be on the market before too long.
Demand for flat screen TVs has been booming in recent weeks, with sales outstripping the surge before the summer's World Cup, the Daily Record said.
More than 480,000 were sold in the UK in October and more than three million have been snapped up this year.
(source skynews)
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