** XFX SMASHING IT UP: RADEON FURY ONLY £359.99 Inc. VAT!! **

[Gibbo]

Hi there


Were doing a PRE-ORDER ONLY incredible deal on XFX Radeon Fury Triple Fan, so yes this is even the one with the nice quiet cooler. This is close to £100 discount from our regular price and around £100 cheaper than our competitors.

This brings the cards price down to below GTX 980 levels for what is effectively a faster product that is fully VR Ready.

Were expecting our stock middle of next week and when the stock lands the price will go up but not back to £449.99 where our competitors sell this product for, we shall still be cheaper at £389.99, but pre-order and save yourselves an additional £30.


XFX Radeon Fury Triple Fan 4096MB HBM PCI-Express Graphics Card (R9-FURY-4TF9) @ £359.99 inc VAT

AMD Radeon R9 Fury and above are VR Ready, virtual reality headsets such as Oculus Rift and HTC Vive are game changers in the way we play games. Valves SteamVR benchmark is the best way to test if your current PC is VR ready, ideally you need a score of 7+ and Fury/Fury X tend to score 9-10 which means they give great fidelity for virtual reality. VR will change how we play games as titles such as Elite Dangerous are out of this world when experienced in VR and with upcoming titles such as Portal 3, Half Life 3, Doom the future looks very exciting for PC gaming and AMD is ready with Liquid VR.

AMD’s most advanced and innovative GPU to date, AMD Radeon™™™™ R9 Fury graphics card line delivers the highest GPU memory bandwidth ever for unparalleled 4K and VR gaming. Push your settings to the max with your ideal screen resolution and config (6K gameplay using AMD Eyefinity technology is no problem), and get ready to redefine reality with amped support for AMD LiquidVR. Exploit DirectX 12 and Vulkan APIs and AMD CrossFire and FreeSync technologies . Coveting quiet, mod-friendly and liquid-cooled technology? It’s all here – and with incredible new levels of design flexibility and scale.

AMD Radeon™™™™ R9 Fury graphics cards are the world’s first graphics cards to integrate on-chip High Bandwidth Memory (HBM) technology. AMD’s latest industry innovation delivers more than 3X the bandwidth per watt over GDDR5 and a 4096-bit memory interface for incredible new advances in power and efficiency.

The XFX Radeon™ R9 Fury Series graphics cards put premium 4K gaming and Virtual Reality within your reach get locked and loaded for smooth, true-to-life, stutter-free gameplay with ultra-high performance and resolution. A whole new dimension of gaming, for a whole new reality. Your days of gaming in mere HD are behind you. All the power you need for the most immersive 4K gaming experience and beyond, now and tomorrow.

Three IP-5x fans and optimized BIOS fan profile to lower the overall noise level without sacrificing cooling efficiency. With an open back design for maximum airflow across the heatsink, and extended copper heatpipes to quickly pull heat away from vital components, the triple dissipation design means you can game non-stop without your card breaking a sweat.

Complete control over the power of your card. XFX knows the enthusiast gamer wants to squeeze every last ounce of performance out of the card, our voltage control technology allows you to fine tune your card to push it to the limit. Thanks to AMD Overdrive Technology, you can tweak the card right within the AMD Catalyst Control center, no extra software required.

HBM is a new high-performance memory standard with vertically stacked DRAM dies and fast microscopic interconnects called through-silicon vias (TSVs). The three-dimensional die stacking and tiny interconnects allows for superior bandwidth at lesser power consumption than both GDDR5 and DDR4. This is an incredible advance in power and efficiency, and means 60% more bandwidth than traditional GDDR5.

Gaming shouldn’t be a choice between choppy gameplay and high performance. With XFX Radeon™ R9 Fury X Series graphics and FreeSync technology, it doesn’t have to be. Transform the most demanding games into a liquid-smooth, artifact-free, 4K cinematic experience with the highest performance at virtually any frame rate. FreeSync works at the speed of your game for incredible responsiveness and uncompromising smoothness. Every gamer deserves perfectly smooth gameplay and peak performance. Unlike the competing technology, you don’t have to choose with FreeSync technology.


Features:
- Vulcan Support
- Mantle API
- DirectX 12
- Open GL 4.4
- Open CL 1.2
- AMD Virtual Super Resolution
- AMD Free-Sync Technology
- AMD XMDA Crossfire Technology
- AMD Liquid VR Support
- Frame Rate target control
- Dual BIOS
- HDMI 1.4a / 4k Video Support


Specification:-
- GPU: Fiji Pro
- Stream Processors: 3584
- Core Speed: 1000MHz
- Memory Speed: 500Mhz (1000MHz Effective)
- Memory interface: 4096-Bit
- Memory capacity: 4096MB HBM
- PCI-Express X16 lane required
- 500W or greater PSU required
- Power Connectors: 2x 8-pin required
- Display Outputs: 1x HDMI, 3x DisplayPort
- Warranty: 2yr


Was [£449.99] Inc. VAT

Only £359.99 inc VAT.

ORDER NOW

 

[Gibbo]

That's a very nice price!

Yes XFX blew my socks of when they offered me this price, it is cheaper than 390X pricing, but one of offer, guess someone has a sales target to hit before end of April.

 

[Gibbo]

someone is clearing stock

XFX are for sure

 

[Gibbo]

Company financial years don't run to April 6th generally (in fact you actively avoid it so that you aren't doing all the company financials at the same time as the individuals reporting

Its end of March and April for many, which is why sometimes some pretty epic deals happen as distributors / manufacturers have inventory to clear or need to get a last push on sales.

Hence the reason for FREE SSD promo from NV last month.

Hence the deal on these XFX cards this month, plus we have a tonne in great Acer monitor deals at moment as well due to them wanting stock out of warehouses before end of month due to financial year end.

 

[Gibbo]

XFX is a division of Pine technologies whose financial year runs to the end of June

But not the distributor with the stock sat in their warehouse.

 

[Gibbo]

uh huh, it just makes a load of his previous statements about buying direct from manufacturers and only making single digit margins moot though

Not at all, I buy from who gives me the best deal. Sometimes I buy direct from XFX (Pine) HK when it is better to do so.

I also buy from distribution as well, when I have the option for buying from both I of course buy from who gives me the best deal, sometimes buying direct from manufacturer is not always the cheapest option or best option.

OcUK is part of a 100M+ turnover group and growing, trust me everybody wants our business and I am a pretty fair guy so share the love around.

OcUK is also an XFX distributor and all my previous statements are correct, we do buy direct from many manufacturers, XFX being one of them, our margin on this pre-order price is 8% so that is also single digit, we also have products with less margin and other products with far greater margin.

 

[Gibbo]

A while back I posted that distributors typically aim to make 30% gross margin (on the basis that running costs for distributors in any industry are pretty universally 20%ish) and you posted up that that was nonsense, saying that you bought direct from manufacturers and still only made single digits on GPUs. Now your saying buying from a distributor you can take 20% out of the final sale price, still keep 8% for OCUK, all without support from the manufacturer (because this is just an end of quarter thing not a channel clearing excercise - which also precludes them selling below cost to shift dead stock)

Something doesn't add up.

They don't make 30% on components because whenever you have posted in the past its always being about components, processors, storage, graphics typically where margins are nowhere near 20% let alone 30% for the distributor or reseller generally, of course I might find a clearance item and buy it cheap or I might get support to write the cost down and if I decide to leave product at market price I could indeed make far more or I could just discount it and make noise. But components is low margin generally except for odd opportunities! OcUK sells over 10,000 product lines.

Peripherals, accessories, cooling is different here margins are better for sure.

Now your assuming distributor sold the XFX cards too me at a loss to clear, well if they did the PM in charge should be fired as they would be poor at their job. Or maybe they did as I do when I have aged stock issues and end of quarter or year end financials coming up, I speak with the manufacturer and supplier requesting they support that stock by either writing cost down, give us something free to bundle or take the stock back and credit us.

The distributor in question did the right thing, get support on the stock so XFX would have given them a load of cash to write stock down to shift it and they made 3% on the deal as they just wanted stock gone, I can make 8% selling it on pre-order only and I can then put my price up or hold it but as the market is around £100 more than OcUK I have some margin opportunity and can still have lowest price in the market because when generally most of the VGA I sell is at single digit margin have odd VGA deals that are into double digits is very nice.

I think I've being more than open on how I, OcUK and others conduct business, you can either chose to believe or not but you would not get this openness from anywhere else.

 

[Gibbo]

Is the warranty for this handled direct though OcUK?

Warranty is no different than usual, we will deal with it.

 

[Gibbo]

I actually said the opposite, based on what you'd posted



which suggests the manufacturer is helping clear the channel - if the new cards are coming in July/August then you don't want to wait till the last minute and have to sell at £200 just to get rid of old stock (like happened with some brands of 580 and so on)

if that is 3% gross margin then effectively they are selling at a loss to clear old stock, I would never have done 3% unless I was actually about to write stuff off, even our inter-company rate was 6%



Thanks for being willing to respond to me. I find it interesting.

Your margin expectation is very high, intercompany rate of 6% wow, more than I typically make on processors to end-users and yes if the end user pays with CC or Amazon/Paypal we can actually make a loss. But CPU and SSD is our lowest margin product, CPU aggressive pricing wins us large baskets (customer buys hardware to go with CPU) and of course SSD is to be competitive as unfortunately some companies can dodge taxes so in order to compete *sometimes* margin is pretty much 2-5% to end-user, but thankfully with SSD's they never come back.

 

[Gibbo]

I was in straight distribution, no retail, most of my stuff came in on and went out on pallets, we historically had a few small customers we would ship cases to

the only "end users" we sold to were manufacturers like shinetsu, natsemi, intel etc.

Well cases different story, much better margins and as you know were part of Caseking.

 

[Gibbo]

I meant cases of product, like boxes of 10, not PC cases

We never sold singles of anything

We sell lots of singles due to dealing with end-users, though our distribution arm does of course ship via pallet and containers.

 

[Gibbo]

Hi, is there any ETA on the these? I have pre ordered one just wondering if any light can be shed on estimated delivery's.
Thanks.

Supposed to be today, chasing supplier for an updated ETA.

 

[Gibbo]

Yes XFX apologise for the delay and are saying we should take delivery best case this Friday and worse case next Tuesday.

 

[Gibbo]

In stock!